In 2007, audiences were treated to the first look at a World’s Finest -like team-up on the big screen. Sure, it was a movie poster appearing in Francis Lawrence’s I Am Legend , but it was there. Fast forward to today, and Warner Bros. is filming Batman v Superman: Dawn of Justice , which just so happens to have a logo very similar to the one seen in that Will Smith vehicle.
Before putting Easter eggs in movies became the craze it is today, I Am Legend included a Batman Vs. Superman Easter egg that has grown to legendary status. In a scene set in Times Square in I Am Legend , Will Smith’s character Robert Neville passes by a large billboard promoting a Batman and Superman movie.